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IN THE STYLE

IN THE STYLE

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Country: United Kingdom
Founded: 2013 2010s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

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Overview

Tagline

FOR EVERY BODY

IN THE STYLE is an online fashion brand launched in Manchester, England, in 2013 by entrepreneur Adam Frisby. It focuses on affordable womenswear and offers collaborative collections with influencers and celebrities, as well as its own fITS series. The brand officially promotes inclusive fashion for a broad range of body types and styles, and shares messages encouraging body positivity and self-acceptance.

Concept

Be who you are, not who you think you should be.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

fITS

Sub-brand

Clothing

An in-house line focused on everyday athleisure

fITS is a line developed by IN THE STYLE as its “own fITS range,” and is also presented on

fITS is a line developed by IN THE STYLE as its “own fITS range,” and is also presented on its official online store as a collection under the standalone “fITS” name. While collaborative collections with celebrities and influencers incorporate their partners’ individual styles, fITS focuses on everyday items such as athleisure, activewear, knitwear, and leggings, and offers sizes for a wide range of body types. It complements the main brand’s trend-led offerings as an in-house sub-line centered on comfort and everyday wear.

- Sub-brand

fITS

Clothing

An in-house line focused on everyday athleisure

fITS is a line developed by IN THE STYLE as its “own fITS range,” and is also presented on