inhabitant is a Japanese action sports apparel brand launched in Tokyo in 1999. Its founder is Toru Tatsuzawa. The brand offers everything from professional-grade sports gear to casual wear for enthusiasts of snowboarding, wakeboarding, skateboarding, surfing, BMX, and other activities. Its brand concept is “Clothing for residents.” It defines as “residents” people who share values across cultures and social standing through action sports culture, and produces products with the aim of supporting residents’ lives and developing alongside them.
Concept
Clothing for residents