Tagline
fresh but don't eat
inimini is a lifestyle brand founded in Seoul, South Korea, in 2021. It offers a wide range of everyday items, including smartphone cases, Griptoks, iPad cases, pouches, bags, caps, and apparel. Food is a central theme: the brand incorporates familiar motifs such as vegetables and fruit, expressing an inedible “freshness” through visual products. Named after the nicknames of its two founders, the brand reinterprets practical items through playful design. Its brand message is “fresh but don't eat.”
Concept
Using everyday vegetables as motifs, the brand reimagines familiar forms with a fresh perspective and playful delight.