INNOCENT is a select shop on ZOZOTOWN. Its official introduction describes a concept of “INNOCENT (pure white, innocence),” unstained by any color, and says it offers items selected with a distinctive sensibility. It carries men’s, women’s, and children’s items, including clothing, bags, and sunglasses under its own name, as well as brands such as HUF, Carhartt, FREDRIK PACKERS, and HOUSTON. Its shop categories include INNOCENT Select and second by INNOCENT.
Concept
Offering items selected with a distinctive SENSE, under the concept of INNOCENT (pure white, innocence), unstained by any color.