Tagline
Underwear is a turning point
アンテシュクレ (intésucré) is a private-label underwear brand by the lingerie division of Okadaya Co., Ltd., launched in Japan in 1999. It develops and designs its own lingerie lines while also carrying brands such as Wacoal and Triumph at its directly operated stores and online, primarily in Tokyo, Saitama, and Kanagawa. A coined French word meaning “inner sweetness,” the name reflects the brand’s emphasis on both functionality and design, with the aim of helping women achieve what they aspire to. Its shop concept is “Underwear is a turning point.” Drawing on the expertise of a specialty retailer and the voices of users, it offers underwear that supports both mind and body and helps women achieve their aspirations.
Concept
intésucré is a lingerie brand that supports each person in achieving what they aspire to. It values the reliable expertise of a specialty retailer and the voices of users, offering underwear that supports both mind and body.