IROAS is a contemporary bag brand that began in South Korea in 2010. Its name derives from a Greek word meaning “protagonist.” The brand focuses on shoulder bags, tote bags, hobo bags, and crossbody bags, and also offers key charms and small leather goods. The brand describes its approach as pursuing “fresh fun and practicality,” offering products with a feminine yet modern sensibility. Its products are sold through Korean fashion e-commerce platforms and select shops. No information about its founder or dedicated designer is available.
Concept
It pursues fresh fun and practicality, and is defined by a feminine yet modern sensibility.