Tagline
Deploying color
irojikake is a Japanese unisex fashion brand launched in 2015 by model and singer Sara Mary. The brand name derives from the Japanese expression “irojikake,” referring to seduction through color, and the brand aims to create clothing that affects the emotions of both the wearer and those who see it through color. Its official concept is “the everyday clothes of the spy girls who belong to the secret society irojikake,” characters in the stories in Sara Mary’s head. The brand centers on colorful apparel, which Sara Mary designs herself.
Concept
The everyday clothes of the spy girls who belong to the secret society irojikake