is-ness is a fashion brand founded in Japan in 2001 by designer Tomomi Kishita. Working across contemporary culture, technology, art, music, and fashion, it develops clothing and creative work that fuse the power of tradition with a contemporary sensibility. The brand name means “existence itself,” and its products are intended to evoke, through the heart, what cannot be fully grasped by the five senses. In 2017, it also launched ISNESS MUSIC, a lifestyle brand that incorporates music and culture into fashion.
Concept
A design group that takes “existence itself” ≒ is-ness as its name and, using contemporary culture, technology, art, music, and fashion as keywords, conceives innovative creative work and a distinctive brand image by fusing the profound power of tradition with contemporary sensibility.