Tagline
A place to find what you like.
Isn't She? is a women's apparel brand launched in Japan in 2017 by C Channel Co., Ltd. It brought Rina Tanaka on board as director and buyer, and offered apparel, with a focus on clothing, as well as shoes, bags, swimwear, and other items. It is currently operated by Maxim Co., Ltd., providing clothing and fashion accessories primarily online. Guided by the idea of “a place to find what you like, rather than someone else’s ‘like,’” the brand’s philosophy is to wear what genuinely appeals to you.
Concept
Dressing in what genuinely appeals to you is the style that best brings out a woman’s charm.