ISOOK is a fashion brand launched in 2012 by Japan’s MARK STYLER. It began as a select shop featuring the latest Korean fashion, initially with Korean director sook as creative director. It currently focuses on influencer-selected daily casual wear and offers tops, outerwear, dresses, bottoms, bags, and other items.
Concept
A daily casual brand selected by influencers. Centered on fashion that fits into everyday life with an unpretentious, relaxed feel, it presents a mature way of styling casual clothes.