IT’S 9PM is a British loungewear brand founded by Amy Pass in London in 2022. Its offerings center on pajamas, robes, and its signature smoking suits, and also include dresses and beachwear. The brand’s mission is “We create loungewear to live, sleep and play in.” and it proposes loungewear that can be worn in different ways in everyday life. Founder Pass is also involved in creating the collections and continues to feature smoking suits as an iconic item for the brand.
Concept
We create loungewear to live, sleep and play in. And we believe that the things you choose to invest in should be versatile enough to wear every day!