Tagline
Keep changing in order to stay the same.
I.T.'S. international is a Japanese SPA apparel brand. I.T.'S. international Co., Ltd., jointly funded and established in April 2009 by six companies responsible for apparel planning, materials, and logistics, debuted by opening its Harajuku store on February 19, 2010. The brand is guided by the concept of “the ultimate basics,” which can be loved for a long time and are unaffected by trends. It focuses on materials, comfort, color and form, and price, and offers clothing and accessories for women and men, as well as children’s clothing and miscellaneous goods. Under the motto “Keep changing in order to stay the same,” the brand has also shared comments by Keisuke Abe, manager of its textile development department, and continued its offerings on its official website in 2026.
Concept
“The ultimate basics,” which can be loved for a long time and are unaffected by trends