Tagline
Live my brilliance
j. is a Japanese fashion brand for mature women, launched in 2023 by DoCLASSE Co., Ltd. Junko Tanigawa is responsible for its design and patternmaking. The brand offers coats, jackets, blouses, trousers, dresses, and other items, centering on carefully selected fine materials from around the world and three-dimensional cutting informed by an in-depth understanding of Japanese women's bodies. It champions “the highest-quality real clothes” that can be worn beautifully regardless of age, and is characterized by clothing made using domestically produced fabrics and the expertise of Japanese fabric manufacturers and sewing factories.
Concept
Fine materials sought out from around the world × three-dimensional cutting for mature women