DoCLASSE

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Overview

Tagline

Shine at Your Real Age
DoCLASSE is a Japanese fashion brand founded in 2007 by Keiko Hayashi and designer Junko Tanigawa. Aimed primarily at adults in their 40s and 50s, it plans, manufactures, and sells women’s and men’s clothing, as well as fashion accessories and jewelry. Starting with catalog mail order, the brand expanded into e-commerce and directly operated stores. Its stated theme is “Shine at Your Real Age,” and its philosophy is to support people in midlife, whose inner beauty becomes more fulfilled, through the power of fashion. Its corporate concept is “Ageless Life,” and it continues to create clothing for people as they age.

Concept

Ageless Life

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Parent brands and sub-brands, ordered by founding year.

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6 brands
Founded
2011-2023
2011 Sub-brand
DoCLASSE for Men
Clothing

A dedicated line for the menswear category

DoCLASSE for Men is the name used in official introductions for a dedicated line responsib

DoCLASSE for Men is the name used in official introductions for a dedicated line responsible for DoCLASSE’s menswear offering. In an official announcement in 2018, it was explicitly described as a “men’s line” offered by DoCLASSE, featuring jackets, suits, shirts, trousers, and other items for men aged 40 and over. While the main brand developed primarily around womenswear, this line serves men’s body types and occasions for wear. Its products are currently listed under the MENS category on the official website.

2020 Sub-brand
THE CLASSE
Clothing

A premium line with elevated materials and tailoring

THE CLASSE is a premium line launched by DoCLASSE in 2022, officially positioned as a coll

THE CLASSE is a premium line launched by DoCLASSE in 2022, officially positioned as a collection of high-quality products for mature women who know what is genuine. It emphasizes carefully selected materials, cuts that enhance the appearance of the body, and tailoring incorporating handwork, and caters to occasions where a sense of refinement is required, such as business settings, ceremonies, and dinners. While DoCLASSE itself broadly covers everyday basics, this line offers an elevated proposition through its materials, details, and intended occasions for wear.

2021 Sub-brand
DCG
Clothing

A men’s functional wear line specializing in golf

DCG, meaning “DoCLASSE Golf,” is DoCLASSE’s official high-performance line for men. Derive

DCG, meaning “DoCLASSE Golf,” is DoCLASSE’s official high-performance line for men. Derived from regular DoCLASSE menswear for men, it offers products emphasizing ease of movement, comfort, and functional materials for golf. Its intended use and design philosophy differ from those of the regular line, which serves as everyday menswear for men; within the DoCLASSE brand family, it is positioned as a specialist line responsible for the sports and performance segment aimed at the golf market.

2021 Sub-brand
Nukle
Clothing

A specialized apparel brand focused on warming-care functionality

Nukle is a high-performance apparel brand focused on warming care, launched by DoCLASSE in

Nukle is a high-performance apparel brand focused on warming care, launched by DoCLASSE in 2021. It was developed from DoCLASSE itself, which offers regular women’s and men’s clothing, and deals in functional materials focused on cold sensitivity and blood flow, as well as specialized products such as underwear, knitwear, targeted body care, and dog wear. Unlike general everyday clothing lines, it is characterized by its focus on the clearly defined functional theme of warming care, and is positioned within the DoCLASSE brand family as a specialized line covering health and comfort.

2023 Sub-brand
j.
Clothing

A higher-tier derivative line centered on materials and three-dimensional cutting

j. is a new brand launched by DoCLASSE Co., Ltd. in spring 2023, with its own brand page a

j. is a new brand launched by DoCLASSE Co., Ltd. in spring 2023, with its own brand page and product range on the DoCLASSE official website. Like DoCLASSE, it targets adult consumers, but differs in foregrounding renowned Japanese materials, Made in Japan, and three-dimensional cutting and pattern design by designer Junko Tanigawa. While THE CLASSE is developed as DoCLASSE’s premium line, j. is positioned as a separate brand-family line focused on material development and designer-led clothing design.

- Sub-brand
THE PANTS
Clothing

A pants-specialist line centered on three-dimensional pattern cutting

THE PANTS is a new pants line officially offered by DoCLASSE. It studies changes in the bo

THE PANTS is a new pants line officially offered by DoCLASSE. It studies changes in the body shapes of adult women and develops its products around three-dimensional pattern cutting using toile, designs that make the legs appear longer, materials that are less likely to reveal body contours, and multiple length options. Unlike DoCLASSE itself, which proposes a full wardrobe, this named line focuses specifically on the silhouette and feel of its pants. Within the brand family, it plays a role in specializing in and strengthening product development for bottoms.

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Country of origin, founding year, categories and parent brands.

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