J.Kim is a fashion brand founded in 2014 by designer Jenia Kim. Born in Tashkent to a Soviet-Korean family and raised in Russia, Kim builds her work around incorporating her multicultural background. Her collections draw extensively on the cultural heritage of Uzbekistan and Korea, combining traditional dress, everyday life, architecture, and regional traditions in contemporary silhouettes. The brand is characterized by the use of handicrafts by Uzbek artisans, vintage fabrics, garments and accessories inspired by tugun (“bundle”), and pure forms symbolizing Korean roots layered with bold prints, embroidery, and decorative elements.
Concept
Every J.Kim collection reflects the designer’s eagerness to find her own visual language by exploring her unique identity.