JELLY MALLOW

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Overview

JELLY MALLOW is a premium kids' fashion brand founded in Korea in 2013 by Minsong Kim. Inspired by children's warmth and imagination, it offers clothing loved by both children and mothers, in keeping with its name, which combines jelly and marshmallow. Its collections center on witty designs and unique illustrations and include apparel, coordinated sets, hats, and bags. Based in Korea, the brand is also carried by select shops and retailers overseas.

Concept

Jellymallow is a premium kids' fashion brand inspired by the coziness and imagination of children, blending the concepts of jelly and marshmallow.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Sub-brand
AndBEACON
Clothing

A derivative line of everyday wear for older children

AndBEACON is an independent category and collection name listed separately from the mainli

AndBEACON is an independent category and collection name listed separately from the mainline “KIDS” on the JELLY MALLOW official online store. Its dedicated page continuously offers 93 products across tops, bottoms, dresses, sets, and accessories, with product sizes mainly ranging from 110 to 160. Sharing JELLY MALLOW’s graphic character and its offerings for children, it forms an independent assortment within the parent brand as a line for everyday wear aimed at older children.

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Brands that share a country of origin, founding period, category or designer.

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