Jewel Changes

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Overview

Jewel Changes was a Japanese women's store brand launched in 2005 by United Arrows Ltd. It originated from Changes UNITED ARROWS and opened its LUMINE Shinjuku store on May 10 of the same year. Centered on feminine mode and conservative-sweet styles, it offered women's clothing and fashion accessories. Its official concept was “A sparkling wardrobe that makes women's everyday lives shine brighter.” On March 1, 2019, the store brand was renamed EMMEL REFINES, ending its run as Jewel Changes.

Concept

A sparkling wardrobe that makes women's everyday lives shine brighter

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1 brands
Founded
1989
1989 Parent brand
UNITED ARROWS
Clothing

A line focused on women’s apparel that later adopted a successor name.

A store brand that originated from UNITED ARROWS’ women’s business, “Changes UNITED ARROWS

A store brand that originated from UNITED ARROWS’ women’s business, “Changes UNITED ARROWS,” it offered original clothing and fashion accessories for women’s everyday lives. Unlike Another Edition’s casual offerings and Odette é Odile’s footwear-focused range, it proposed its own style centered on women’s apparel. In March 2019, the store brand changed its name to EMMEL REFINES.

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Frequently asked questions about Jewel Changes

Country of origin, founding year, categories and parent brands.

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