Jgene is a Japanese bag brand launched in 2018 by Tokyo-born model and DJ Junko Onagi. With the theme of “bags that take center stage in an outfit,” the brand offers shoulder bags, waist bags, totes, backpacks, and other styles. Onagi handles everything from design and the selection of fabrics and components to visual direction. The brand offers items that combine design and functionality, featuring distinctive buckles, interchangeable straps, and removable fringe. It has also collaborated with Juemi and NU and held pop-up events.
Concept
Bags that take center stage in an outfit