Tagline
A signature label for fictional left-handed characters JOHN MASON SMITH and JANE SMITH.
JOHN MASON SMITH is a fashion brand launched in Japan in 2013 by designer Yuji Yoshida. Its signature model is a fictional left-handed man, and the brand develops contemporary everyday wear and accessories, with menswear at its core. It pursues high-quality craftsmanship that incorporates contemporary silhouettes and designs while carrying forward vintage, workwear, and military details, materials, and construction. The brand relaunched under its current name with the Fall/Winter 2016–17 collection and is distributed mainly through select shops in Japan, alongside its womenswear line, JANE SMITH.
Concept
The brand aims to create high-quality products that incorporate contemporary silhouettes and designs while carrying forward vintage, workwear, and military details, materials, and construction.