JANE SMITH is a Japanese fashion brand launched for Fall/Winter 2014 and developed as the womenswear line of JOHN MASON SMITH. Designer Taka Waida oversees the women's collections, working under the direction of Yuji Yoshida. Based on the concept of a fictional left-handed woman, the brand proposes contemporary everyday wear that carries forward vintage, workwear, and military details, materials, and construction techniques. Its designs are characterized by a focus on basic pieces that combine elements derived from menswear with a feminine perspective.
Concept
A signature label for fictional left-handed characters JOHN MASON SMITH and JANE SMITH.