JOJO

Within the brand family extending from JOJO Naitou to the current OJOJO NAITŌ, KODORI is a distinct wedge-sole collection. While the standard OJOJO range centers on flat constructions based on zori sandals and flip-flops, KODORI uses a thick sole and platform shape, with a stronger fashion focus that allows it to be paired with both kimono and Western clothing. With a silhouette and uses that differ from the standard models, it is positioned as a derivative line on a separate axis that broadens the OJOJO lineup.

Within the JOJO Naitou (now OJOJO NAITŌ) brand family, CoJOJO is a derivative line developed with a focus on health and walking function. It is positioned as a renamed and reorganized version of the former brand “KAPPO.” Unlike the regular OJOJO 01 and 02, its heel-free construction encourages walking by engaging the toes. While OJOJO’s standard sandals are offered as everyday footwear, CoJOJO is treated as a line that foregrounds functional proposals related to posture and body movement.