Tagline
The more you walk, the more your body changes. That’s CoJOJO footwear.
CoJOJO is a Japanese footwear brand created by Seiji Naito, fifth-generation head of Naito, a long-established footwear maker in Gion, Kyoto. Its predecessor, Yubimata Kappo, was launched in March 2021 and renamed CoJOJO following a rebranding in 2025. The brand offers training sandals characterized by a thong strap and no heel, designed to encourage walking that engages the toes. Guided by the idea of “from footwear for walking to footwear for ‘conditioning,’” the brand focuses on approaches to proper posture and body movement.
Concept
From footwear for walking to footwear for “conditioning.”