JONNOVI FACTORY is a Japanese bag brand launched by a sewing manufacturer specializing mainly in bags, based in a hot spring area in Niigata. The brand name derives from the Niigata dialect word “jonnobi,” which describes relaxing and spending time freely. With this idea as its backdrop, the brand offers products that feel good and comfortable to use. It makes Japanese-made bags, drawing on the skills of domestic craftspeople, with a focus on tote bags, shoulder bags, and eco bags, and incorporates a playful touch into its designs and model names.
Concept
Feel good and comfortable to use