J'RIUM is a premium knitwear brand founded in Seoul, South Korea, in 2013 by designer and representative Cho Oryun. Starting with men’s knitwear, it now offers collections for women, men, and pets, with apparel and accessories centered on knitwear. Its official statement describes its approach as creating timeless clothing grounded in an elegance that quietly blossoms within restrained negative space. The brand’s strengths lie in timeless knitwear made with carefully selected materials and finely crafted knits. It operates a flagship store in Seoul and an online store.
Concept
Grounded in an elegance that quietly blossoms within restrained negative space, we create clothes in which time lingers.