JUEMI is a Japan-based womenswear brand launched in 2014 by designer and director Juri Takiguchi. Beginning with the sale of clothing and miscellaneous goods sourced overseas, it now offers original apparel, accessories, and other items, primarily through e-commerce. The brand’s concept is clothing that brings out “feminine sensuality” and “inner strength,” proposing an urban relaxed style that expresses women’s distinctive ways of revealing skin and the beauty of their body lines. Takiguchi designs the pieces herself, pursuing outfits suited to different settings, from everyday life to travel.
Concept
Clothing that brings out feminine sensuality and inner strength