JUHA is a fashion brand based in Tokyo, Japan, launched in the Spring/Summer 2015 season by designer Ryo Takenaga, who graduated from Osaka Bunka Fashion College and worked on TROVE’s design team. The brand offers menswear and womenswear, as well as accessories, and has presented a womenswear collection since the Fall/Winter 2020 season. Centered on gender fluidity and diversity, it proposes gender-fluid clothing that is not bound by gender. Its official concept is “Design and performance that coexist with nature,” and it pursues harmony between the beauty of nature and contemporary functionality.
Concept
Design and performance that coexist with nature