Tagline
Love who you are today
JUMELLE is a Japanese lifestyle brand launched in 2015 by Osaka-based twins Fumi Annaka and Ami Annaka. It began as an online shop offering selected products from overseas. Today, the two serve as directors, developing original items centered on womenswear, as well as bags, shoes, accessories, and more. With the concept of “making customers’ everyday lives wonderful” through products that naturally fit into their lifestyles, the brand emphasizes design and functionality. It shares the message “Love who you are today” and operates primarily through e-commerce, as well as pop-ups.
Concept
Making customers’ everyday lives wonderful