junhashimoto

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GLOSS & FUNCTION
junhashimoto is a Japanese fashion brand founded by designer Jun Hashimoto in 2008. Its concept is “Japanese Classico.” Centered on the spirit of “iki,” cultivated over a long history, the brand pursues simple, practical real clothes stripped of excess ornamentation, with the design philosophy of combining design and functionality.

Concept

Japanese Classico

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2009-2022
2009 Sub-brand
AZ by junhashimoto
Clothing

An urban second line aimed at younger consumers.

As junhashimoto’s second line, AZ by junhashimoto is developed around an urban style aimed

As junhashimoto’s second line, AZ by junhashimoto is developed around an urban style aimed at younger consumers. Positioned to redefine the “standard” in fashion, it proposes a more elevated casual style. While JH junhashimoto is responsible for the main line’s offerings centered on comfort, AZ adds the lightness and graphic character of streetwear, serving as another point of entry to the brand.

2022 Sub-brand
JH+
Clothing

An active extension line responding to new lifestyles.

JH+ is the RELACTIVE line of junhashimoto, which began operating in earnest from the Sprin

JH+ is the RELACTIVE line of junhashimoto, which began operating in earnest from the Spring/Summer 2022 season. It was launched as a new line centered on relaxation and activity. Through the perspective of brand designer Jun Hashimoto, it proposes active townwear suited to the new normal. Its features include materials focused on functionality, patterns designed for ease of movement, and a predominantly monochrome composition. It is positioned as a derivative line with a stronger emphasis on sportswear and functionality than the main junhashimoto line.

- Sub-brand
JH junhashimoto
Clothing

A line responsible for the main brand’s staple offerings.

JH junhashimoto is developed as a comfort line that carries on the aesthetic of the main j

JH junhashimoto is developed as a comfort line that carries on the aesthetic of the main junhashimoto brand while foregrounding comfort and everyday wear. Officially centered on “COMFORT STYLE,” it offers coordinated outfits, shirts, denim, and other items made with considered silhouettes and functional materials, connecting loungewear and clothing for going out seamlessly. In contrast to the active orientation of JH+ and the urban sensibility aimed at younger consumers of AZ by junhashimoto, it handles the main brand’s staple offerings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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