JUNKSOUL is a Japanese kids’ fashion brand developed by Sanko Co., Ltd. and based in Tokyo. Launched in the mid-2000s with “FES” as its keyword, the brand creates apparel with contemporary adaptations of American culture, including 1960s and 1970s SOUL MUSIC, JUNK FOOD, and outdoor culture, as design sources. Its approach is to incorporate adult ideas into its designs without losing sight of children’s perspectives. Its offerings center on T-shirts, sweatshirts, and outerwear. It also has a related line, JUNKSOUL OUTDOOR, focused on outdoor activities such as camping, barbecues, and picnics.
Concept
A kids’ brand that uses “FES” as its keyword and draws on American culture, including ’60s and ’70s SOUL MUSIC and JUNK FOOD, as design sources for contemporary adaptations.