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JURGEN LEHL

JURGEN LEHL

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Country: Japan
Founded: 1972 1970s
Category: Clothing Bags Accessories Lifestyle products Wallets
Related brands: Clothing brands founded in the 1970s Clothing brands from Japan

Overview

Tagline

Continuing to propose a serene style that feels like being embraced by nature, even amid the bustle of the city

JURGEN LEHL is a fashion brand established in Japan in 1972 by German-born designer JURGEN LEHL. Centered on clothing and fashion accessories, the brand creates products using natural materials and offers clothing that prioritizes comfort and functionality. Its activities are guided by a philosophy rooted in reverence for nature, and it proposes a serene style that evokes being embraced by the natural world even in urban life. In 2006, the brand launched Babaghuri, which encompasses interiors, furniture, kitchenware, and other aspects of daily life, expanding its lifestyle offerings beyond clothing.

Concept

A philosophy rooted in reverence for nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2006

Year Brand Category Description

2006

Babaghuri

Sub-brand

Clothing

A lifestyle line extending into everyday living

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL. While the parent brand centers on clothing and explores natural materials and the expression of fabric, Babaghuri extends this perspective on materials and commitment to craftsmanship beyond clothing to everyday objects, including furniture, tableware, vessels, cutlery, baskets, bedding, bath products, and jewelry. Its distinctive approach incorporates handcraft traditions from India and other regions, along with natural materials, and presents a vision for the home as a whole. It complements JURGEN LEHL’s clothing and is positioned as a core line in the lifestyle domain, connecting the brand’s world to living spaces and everyday goods.

2006 Sub-brand

Babaghuri

Clothing

A lifestyle line extending into everyday living

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL