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Babaghuri

Babaghuri

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Country: Japan
Founded: 2006 2000s
Category: Clothing Bags Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Babaghuri is a lifestyle brand derived from JURGEN LEHL, launched in Japan in 2006 by German-born designer Jürgen Lehl. In addition to clothing and fashion accessories, it offers items for many aspects of daily life, including furniture, tableware, kitchenware, and interior goods. The brand places importance on natural materials and artisans’ handwork, carrying on environmentally conscious production centered on a philosophy rooted in reverence for nature. It continues to present its collections through stores across Japan.

Concept

A philosophy rooted in reverence for nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1972

Year Brand Category Description

1972

JURGEN LEHL

Parent brand

Clothing

A lifestyle line extending into everyday living

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL. While the parent brand centers on clothing and explores natural materials and the expression of fabric, Babaghuri extends this perspective on materials and commitment to craftsmanship beyond clothing to everyday objects, including furniture, tableware, vessels, cutlery, baskets, bedding, bath products, and jewelry. Its distinctive approach incorporates handcraft traditions from India and other regions, along with natural materials, and presents a vision for the home as a whole. It complements JURGEN LEHL’s clothing and is positioned as a core line in the lifestyle domain, connecting the brand’s world to living spaces and everyday goods.

1972 Parent brand

JURGEN LEHL

Clothing

A lifestyle line extending into everyday living

Babaghuri is a spin-off brand launched in 2006 by Jurgen Lehl, the designer of JURGEN LEHL