KECH LeS ESSENTIELS is a Japanese lifestyle brand operated by Edit and Co., Ltd., based in Minato-ku, Tokyo, and directed by Osamu Shibatani. The brand name “KECH” derives from a term locals use affectionately for the Moroccan city of Marrakech. The brand presents Moroccan-focused African goods and clothing, centered on handcrafted items such as basket bags, babouches, rugs, tableware, and Moroccan glasses. Alongside items sourced locally, it also offers products designed to suit everyday life in Japan.
Concept
A lifestyle brand that brings together the essence of MARRAKECH.