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keisuke kanda AIR

keisuke kanda AIR

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Country: Japan
Founded: 2015 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

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Overview

keisuke kanda AIR is a diffusion line introduced in 2015 by keisuke kanda, a Japanese fashion brand created by designer Keisuke Kanda. It offers clothes and items intended to be “worn” online, incorporating devices that make them appear to be worn in photos or on screen, even though the physical objects are small. The brand brings into the online world Kanda’s idea for keisuke kanda: “May our clothes be in your thoughts, and with the you within your thoughts.”

Concept

May our clothes be in your thoughts, and with the you within your thoughts.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

keisuke kanda

Parent brand

Clothing

A derivative line proposing an online dressing experience

A derivative label announced by keisuke kanda as a new brand in 2015. Unlike clothing worn

A derivative label announced by keisuke kanda as a new brand in 2015. Unlike clothing worn on the physical body, it was based on the concept of dressing up and enjoying the experience online, and offered items such as small hand-sewn garments. While sharing the parent brand’s production approach centered on handcraft, it was distinctive in focusing on how clothing appears online and on the experience of sharing it. Unlike keisuke kanda BOYZ, which is aimed at men, this line focused on the experience of wearing clothing in digital spaces rather than on a specific gender or type of clothing.

2005 Parent brand

keisuke kanda

Clothing

A derivative line proposing an online dressing experience

A derivative label announced by keisuke kanda as a new brand in 2015. Unlike clothing worn