KEISUKEYOSHIDA is a Japanese fashion brand founded in 2015 by Tokyo-born designer Keisuke Yoshida. Yoshida, who studied at Kokonogakko and ESMOD JAPON, leads design, and the brand offers men's and women's ready-to-wear. Guided by the philosophy of bringing the “fullness” of fashion into contemporary society, it engages with current trends and the shifting spirit of the times. It has presented continuously at Tokyo Fashion Week since Spring/Summer 2016, and in 2022 part of its collection was exhibited in “FASHION IN JAPAN 1945-2020” at the National Art Center, Tokyo.
Concept
The concept is to bring into contemporary society the “fullness” of fashion from which the designer has benefited. The brand responds to current trends and continues to confront the shifting spirit of the times. It directs its gaze toward the space that emerges at the boundary between reality and emotion.