Tagline
Clothes that brighten the heart
kermu is a womenswear brand launched in 2023 by People Co., Ltd., based in Kita Ward, Nagoya, Aichi Prefecture. Guided by the idea of “clothes that brighten the heart,” it offers everyday wear that feels comfortable yet has a distinct character, helping women with an unpretentious, natural style live more actively and vibrantly as themselves. The brand name is a coined word combining the German words kern (center) and munter (lively). Its clothing is characterized by the use of environmentally conscious materials such as organic and recycled cotton. Aimed at women in midlife, the brand also emphasizes flattering fit and ease of mixing and matching.
Concept
Comfortable yet distinctive styles are designed to help women with an unpretentious, natural style live more actively and vibrantly as themselves.