KIIT is a Japanese fashion brand launched in Tokyo in 2007. Designed by Yujiro Takeda, it focuses primarily on menswear and has also offered some womenswear since Spring/Summer 2019. From a perspective distinct from consumer-driven trends, the brand proposes everyday wear that suits urban life and offers a sense of universality without being dull. Its features include minimal designs free of excessive ornamentation and original materials developed primarily from cotton and wool using Japanese techniques.
Concept
Proposes everyday wear that suits urban life and offers a sense of universality without being dull, from a perspective distinct from consumer-driven trends.