kitson

Kitson LA is an in-house fashion and lifestyle label that Kitson uses for its own designed products. On its current official online store, Kitson LA is presented as a standalone brand name, separate from products by external brands, and offers T-shirts, sweatshirts, hats, bags, children’s products, and other items featuring Los Angeles themes. Whereas Kitson’s assortment is that of a multibrand select shop, Kitson LA is positioned as the store’s own brand, providing exclusivity and a local LA identity. Its trademarks are also registered for apparel, headwear, bags, and related categories.

St. Tropez Essentials was an original accessories line designed for Kitson by its founder, Fraser Ross. As of 2004, it focused primarily on terry-cloth handbags and cosmetic cases, and its products, which incorporated messages related to Los Angeles into their designs, were sold not only at Kitson stores but also at major retailers overseas. Unlike Party People and Joelgreen, which focused primarily on apparel, it was a spin-off line that extended the brand’s identity into bags and beauty-related accessories.

Party People was a casualwear line developed as an original brand by Kitson. Major media coverage and press materials concerning Kitson’s operations in Japan indicate that it was treated as a Kitson original brand, separately from the sale of selected products, and focused primarily on apparel suited to everyday wear. Rather than Kitson’s store-exclusive products and accessories, it took on the role of developing apparel that prominently featured the brand name, and was positioned within the brand family as the line that later became the parent line of Joelgreen.

Joelgreen was an independent fashion brand that debuted through Kitson in 2010. Positioned as an adult-oriented line of Kitson’s original brand Party People, it broadened its focus beyond casual offerings for younger consumers and developed womenswear incorporating elements such as soft military styling, fur details, and slim silhouettes. It was a second line derived from Party People, announced as a new brand launched by Kitson rather than as a Kitson store name or merely a product it carried.