KMC DETAILS is a Japanese fashion brand founded in April 2007 by designer Masaru Kubota. Taking its name from “DETAILS,” meaning parts or particulars in relation to a whole, the brand has developed menswear as its main focus, as well as womenswear, bags, and accessories. It has also presented unisex items that combine streetwear and mode. Its philosophy is ironic craftsmanship focused on the “now” as perceived by the director, without being bound by trends. It also developed DETAILS wisdom as its second line.
Concept
A brand that releases work irregularly, with irony in its making as its concept. It is not bound by trends, focusing on the “now” as perceived by the director.