DETAILSwisdom

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Overview

DETAILSwisdom is a Japanese fashion line developed as a second line derived from KMC DETAILS/DETAILS. Centered on unisex items for men and women, it presented apparel and caps that blended streetwear and mode. Its parent brand, DETAILS, was created by designer Masaru Kubota and advocates an ironic approach to making things that expresses the director’s sense of “now,” without being bound by trends.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2007
2007 Parent brand
KMC DETAILS
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A unisex second line derived from the main line

DETAILSwisdom is a second line derived from KMC DETAILS/DETAILS, and product descriptions

DETAILSwisdom is a second line derived from KMC DETAILS/DETAILS, and product descriptions also explicitly identify it as “DETAILS’s second line.” It carries forward the main line’s ironic approach to making clothes while featuring designs that blend streetwear and mode, as well as unisex sizing for both men and women. In contrast to the main line, it is positioned as an independent line offering clothing designed to be easy to wear day to day.

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Country of origin, founding year, categories and parent brands.

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