Tagline
Size-free, no-piercing, hanging
KNOWHOW is a Japan-born jewelry brand founded by stylist and fashion director Yoshiko Hitotsuyama and launched in 2018. Its collections are developed by a creative team with a deep understanding of fashion and include earrings, necklaces, rings, bracelets, hair accessories, and other items, with ear cuffs at the center. Based on size-free, no-piercing, and hanging designs, the brand offers comfortable jewelry for both pierced-ear and clip-on earring wearers. Its philosophy is to share fashion tips—know-how—through jewelry.
Concept
Creating one’s own style, learning the tips of fashion, always looking ahead, and not remaining where one is