Koh Gen Do

A prestige skincare series offered as part of Koh Gen Do’s official product lineup. It advocates treating the skin as a whole rather than focusing solely on localized care, and comprises massage milk, oil, eye care, brightening care, and other products. While ORIENTAL PLANTS handles daily basic hydration and the SPA line provides quick care, MACRO VINTAGE is positioned as an intensive care line that comprehensively addresses multiple skin concerns.

A foundational skincare series that continues to be offered in Koh Gen Do’s official product lineup. It combines plant-derived ingredients from Japan with technology, and is centered on daily moisturization, with products such as toners, serums, and creams. Whereas SPA and THE SPA, which use hot spring water, cover quick care and cleansing, ORIENTAL PLANTS is positioned as a basic line for preparing the skin’s foundation. It is a long-running offshoot line for everyday foundational care, distinct from MACRO VINTAGE.

A quick skincare series featuring hot spring water and natural herbs that Koh Gen Do has developed. Officially presented as a line of everyday items for busy people that can be used in a short time, it brings together all-in-one products, mists, UV care, and face cleansers. While ORIENTAL PLANTS focuses on basic moisturization and MACRO VINTAGE on intensive care, this line serves to extend everyday use through portability and time-saving application. In 2025, its flagship cleanser was revamped as THE SPA, while the line also retains its position as the previous series.

An official series that reinterprets Koh Gen Do’s hot spring water skincare. Building on the original SPA Cleansing Water, it was revamped in 2025 as THE SPA Cleansing Lotion and focuses on cleansing with the benefits of hot spring water and plants. Unlike SPA, which provides time-saving care for busy people, it foregrounds cleansing and a moisturizing approach based on hot spring water. It is an independent skincare line alongside ORIENTAL PLANTS, MACRO VINTAGE, and THE SKINWAKE.

A base makeup series launched by Koh Gen Do in 2026 as a new line within the brand’s official lineup. Centered on a serum primer and foundation incorporating the power of fermentation, it is characterized by an approach that designs makeup with skincare in mind. Unlike ORIENTAL PLANTS, which is based on plant-derived ingredients, and SPA lines that use hot spring water, it offers a new point of entry in the base makeup category. It is positioned as a spin-off line with a concept distinct from the existing Maifanshi product range.