KsG is a Japanese womenswear brand operated by the company the sense. It originated from the Korean street fashion media outlet Ps20 and offers clothing, shoes, bags, and accessories incorporating the latest Korean trends and the styles of K-POP idols. The brand embraces the “girl crush” style, expressing strength and a cool attitude through monochrome items centered on black, white, and gray. In 2023, it opened a store at Laforet Harajuku and also operates a store at Umeda EST.
Concept
Girl crush