Tagline
Make the ordinary more interesting.
KUCHI DESIGN is a Japanese fashion and accessories brand developed by Ozu Co., Ltd., based in Osaka. It creates a wide range of everyday clothing and accessories, including sweatpants, T-shirts, polo shirts, socks, handkerchiefs, eco bags, rain shoes, and pet carrier bags. Guided by the idea of “Making ordinary things more interesting,” it plans and produces witty items that bring smiles to both the giver and the recipient. The sweatpants launched in 2018 are offered as a signature product.
Concept
It continues to release witty items that bring smiles to both the giver and the recipient.