LA CITTA BIANCA is a Japanese bag and fashion accessories brand that debuted in the Spring/Summer 2013 season. Its name means “white city” in Italian, and the brand is guided by the idea of bringing together the things that its two designers find “wonderful” to create a city. Centered on bags, its offerings include small goods and accessories. With the daisy as its icon, the brand proposes products for women who are comfortable being themselves and combine a contemporary sensibility with nostalgia. Shoko Seno is confirmed as a designer.
Concept
The desire of the two designers to create, one by one, the things they find “wonderful” and build a city together