La Maison de Lyllis is a hat brand launched in Japan in 2014 by 葛西美歌. Inspired by the language of amaryllis flowers, it offers hats that emphasize the freedom for wearers to choose a style that reflects their individuality, along with a balance that ensures a comfortable fit in one size. The brand views hats not as part of an outfit, but as something that speaks to the wearer, and centers its collections on everyday use. It also offers LY, a derivative line incorporating memories of travel and elements from signs and graffiti.
Concept
Rather than hats choosing the wearer, La Maison de Lyllis embraces the freedom to choose one's own style.