LAITERIE is a Japanese fashion brand operated by B-Cruise Co., Ltd. in Fukuoka. Its name means “dairy farming” in French. It originally started as a line proposing a work style within NOUVELLES DU PARADIS, but is now developed independently. Its official concept is “something that can become one way of expressing the person themselves.” Centered on comfort and simplicity, the brand proposes daily wear for adults that does not grow tiresome, while also valuing the textures and beauty of silhouettes often seen in menswear.
Concept
Something that can become one way of expressing the person themselves
Something whose appeal grows with each day of dressing
So that one can become comfortable with oneself