Laline Girls

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Overview

Tagline

You ’GLOW’ Girl
Laline Girls is a spin-off line for girls and teens from Laline, an Israeli body care and lifestyle brand. Laline was founded in Tel Aviv in 1999 by Revital Levi and Merav Cohen, and offers body care products, bath products, fragrances, and more. Laline Girls offers body creams, shower gels, body mists, eau de toilettes, hand creams, and other products, and is characterized by a Talc Vanilla scent combining rose, jasmine, and ylang-ylang with vanilla and musk. In Japan, the packaging was refreshed in 2020, and the line was presented as a series supporting all girls who shine.

Concept

Supporting all girls who shine

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1 brands
Founded
1999
1999 Parent brand
Laline
Beauty and cosmetics

A line offering care products for children and girls.

Laline Girls is a dedicated line developed by Laline for children and girls. An official a

Laline Girls is a dedicated line developed by Laline for children and girls. An official article identifies it as the “LALINE GIRL” collection, a series offering care products for children’s skin, while the official sales page groups products such as body soap, shower gel, body cream, body mist, eau de toilette, hand cream, and hairbrushes under its own name. Its target age group and product design differ from the regular line for adults and the men’s Mr. Laline line, positioning it as an entry point for girls and parent-child customers.

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