LARU is a Japanese women's fashion brand developed by Wan Piece Co., Ltd., headquartered in Osaka. It primarily targets young married women in their 20s to 40s and plans and wholesales bottoms, mainly denim, as well as cut-and-sew items, knitwear, knit denim, and other products. The brand's concept is to incorporate trends into basic designs and offer them at affordable prices. Its features include an extensive size range from M to 5L and pricing made possible by production in Bangladesh. The operating company was founded in 2011 and supplies products of its own design to retail stores and mail-order businesses across Japan.
Concept
Incorporating trends into basic designs and offering them at affordable prices