LAUIR is a women's apparel brand operated by Amet Co., Ltd. Its name is described as a coined word derived from “laugh,” meaning “a person who is laughing.” The brand offers blouses, knitwear, skirts, dresses, outerwear, and other items, and aims to provide clothing that reflects the wearer's changing moods and makes them smile. The founding year, founder, and individual design lead cannot be confirmed from publicly available information.
Concept
The concept is to offer clothing that reflects people's changing moods and brings a smile to their faces.