Tagline
Flexibly, simply.
LEPSIM is a Japanese women’s casual brand that launched in 2006 as LOWRYS FARM’s sister brand, under the name “LEPSIM LOWRYS FARM,” and adopted its current name in 2016. Operated by Adastria, the brand takes its name from an anagram of “SIMPLE.” With the phrase “Flexibly, simply” and the concept of “bringing smiles to a diverse range of adult women through fashion,” it proposes styles that accompany women through different aspects of life. It also offers related lines such as maternity, occasionwear, and kids’ items. Centered on unpretentious casual styles that blend naturally into everyday life, it continues to make proposals suited to different life stages.
Concept
Bringing smiles to a diverse range of adult women through fashion